The New Groovement

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The New Groovement is a dynamic and vibrant band hailing from Victoria, BC who emerged onto the Canadian music scene in 2011, infusing it with a fresh and energetic sound that seamlessly blends funk, soul, and hip-hop influences. Comprising a diverse and talented lineup, each member contributes a unique flair, bringing together powerful vocals, tight rhythms, and soul-stirring horns. The band's reputation for delivering electrifying performances that leave audiences on their feet has solidified their status as a force to be reckoned with in the West Coast music scene.

With over a decade of honing their craft through live shows and collaborations, The New Groovement has become synonymous with getting people dancing while conveying a message of positivity and unity. Their journey has been punctuated by remarkable festival performances, with multiple appearances at Rifflandia, Victoria International Jazzfest, Victoria Ska and Reggae Festival, Tall Tree Music Festival, and Laketown Shakedown. Headlining mid-sized festivals across BC, including The Edge of the World Musical Festival in Haida Gwaii, Kispiox Music Festival, Quadrapalooza, and Garden City Grooves in Victoria, their electrifying festival sets consistently earn widespread acclaim.

The band's extensive discography stands as a testament to their creativity, diversity, and high level of musicianship. Their debut album, "The Orange Album," clinched Album of the Year at the Vancouver Island Music Awards and a nomination for a Western Canada Music Award. Fueled by the support of FACTOR, The New Groovement has been releasing new singles annually since 2021, with more highly-anticipated music slated for release in 2024.

Amassing a growing fan base and a reputation for delivering unforgettable shows, The New Groovement remains committed to evolving and pushing the boundaries of contemporary funk and soul. Whether captivating audiences on stage or crafting resonant music in the studio, this Victoria-based band is dedicated to leaving an enduring impression on the Canadian music landscape.